Our Story
Advertising has become noisy, opaque and often wasteful. Spektre rebuilds trust and transparency through contextual intelligence: analysing where, when and how ads appear to determine true quality, suitability and impact. We combine synthetic data, AI agents, and contextual analytics to bring clarity to every decision, from impression to outcome.
Team
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Tim Geenen, Founder
Tim Geenen is a pioneer in digital advertising and data innovation, with over 17 years of experience shaping how technology and marketing intersect. As CEO and founder of Spektre.ai, he’s leading the development of Advertising Intelligence, using GenAI and large language models to make advertising more contextual, transparent, and effective.
Before Spektre, Tim co-founded Faktor, a privacy-technology platform acquired by LiveRamp (NYSE: RAMP), where he later served as Managing Director, Addressability Europe. His earlier leadership roles at GroupM and Improve Digital focused on strategy, innovation and partnerships across the evolving programmatic landscape.
Beyond his ventures, Tim is an active angel investor and long-time advocate for industry progress and education. He has served on the boards of VIA Netherlands and IAB Europe, co-founded Europe’s first IAB Programmatic Taskforce and launched the Programmatic Awards in the Netherlands - championing collaboration and quality in advertising from the start.
From Data to Understanding
and from
Impressions to Intelligence.
At Spektre we believe that advertising quality starts with contextual understanding.
Our approach blends Agentic AI, synthetic data, and programmatic expertise to transform the way campaigns are planned, verified, optimized and audited.
We don’t just look at performance metrics, we analyze the why behind them.
By interpreting the context in which ads appear: the environment, the content, the attention and the audience: we help brands, agencies and publishers make decisions that are transparent, ethical and outcome-driven.
We call this: Advertising Intelligence.
Some data...
€500M+
AdFraud in 2024 in the Netherlands
3
Industry Awards
260.000
URLs processed
20
Years of Experience