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Privacy Policy

Last updated: Nov 3rd, 2025

 

1. INTRODUCTION

Welcome to Spektre (“Spektre”, “we”, “our”, or “us”). We are committed to protecting your privacy and ensuring the security of any personal data we process.

This Privacy Policy explains how we collect, use, and protect information when you visit our website, engage with our services, or communicate with us.

Spektre is operated by 909 B.V., a company registered in the Netherlands, acting as the data controller for the purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR).

 

2. WHAT WE DO

Spektre.ai provides Advertising Intelligence solutions: helping brands, agencies, publishers, and platforms improve media quality, transparency, and outcomes.

Our products include contextual analysis, AI-driven scoring models, and advisory services for optimizing digital advertising performance and compliance.

 

3. DATA WE COLLECT

 

A) Website Visitors

• Usage data: IP address (anonymized), browser type, pages visited, time spent, and referring URLs.

• Cookies & analytics: Used to understand site performance and improve your browsing experience.

• Contact information: When you fill out forms, we collect your name, company, and email address.

 

B) Business Contacts & Clients

• Professional contact details: Name, email, phone, job title, and company information.

• Contractual data: Project details, communication records, billing information.

• Technical data: Log data from integrations, API access, and platform usage for performance and security monitoring.

 

C) Platform & Model Data

Spektre’s contextual and AI scoring models may analyze digital media environments, content, and metadata.

This process focuses on non-personal contextual signals and does not process personally identifiable information about end users unless explicitly required and lawfully provided by a client under a data processing agreement.

 

4. HOW WE USE YOUR DATA

We process data to:

 

• Provide and improve our services

• Respond to inquiries and customer support requests

• Maintain security and integrity of our systems

• Analyze service performance and usage trends

• Meet contractual, legal, and regulatory obligations

Legal bases for processing (one or more may apply):

• Legitimate interest (to operate and improve our business)

• Contractual necessity (to provide our services)

• Legal obligation (to comply with applicable laws)

• Consent (for optional cookies or marketing communication)

5. DATA SHARING

We do not sell or rent personal data. We may share limited information with:

• Trusted service providers (e.g., hosting, analytics, CRM) under strict data processing agreements

• Legal authorities, where required by law

• Group entities or successors in case of a merger or acquisition

All partners are bound by confidentiality and data protection obligations.

6. DATA RETENTION

We retain data only as long as necessary to fulfil the purposes outlined above or as required by law.

For marketing and communication data, we will delete or anonymize your information upon request or after 24 months of inactivity.

7. INTERNATIONAL DATA TRANSFERS

Where data is transferred outside the European Economic Area (EEA), we ensure it is protected through appropriate safeguards such as the Standard Contractual Clauses (SCCs) approved by the European Commission.

 

8. YOUR RIGHTS

Under GDPR, you have the right to:

 

• Access your personal data

• Correct or delete inaccurate data

• Restrict or object to processing

• Withdraw consent (where applicable)

• Data portability

 

You can exercise these rights by contacting us at privacy@spektre.ai. We will respond within 30 days in accordance with applicable law.

 

9. SECURITY

We use technical and organizational measures to protect your information, including encryption, access controls, and regular audits.

Only authorized personnel have access to personal data, and all processing is logged and monitored for compliance.

 

10. COOKIES

Our website uses cookies and similar technologies to improve your experience and analyze traffic. You can manage or disable cookies via your browser settings. See our Cookie Policy for more details.

11. UPDATES TO THIS POLICY

We may update this Privacy Policy from time to time. Any significant changes will be communicated via our website, and the updated version will always indicate the latest revision date.

12. CONTACT

If you have any questions or concerns about this policy or how we handle your data, please contact:

Spektre

Attn: Data Protection Officer

Email: privacy@spektre.ai

Address: TBD

The Netherlands

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