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Solutions

See beyond impressions: we don’t replace your systems, we make them (much) smarter.

Products

AI Scoring

Understand Context, not just Data

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At the core of Spektre are proprietary AI Scoring Models, built to understand not just data, but context.

These models analyze millions of signals across impressions, environments and behaviors to distinguish real quality from artificial noise.

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Every impression carries context: content, placement, time and environment.

Our Quality Score evaluates how well each aligns with brand values, suitability standards, and human attention patterns.

 

It’s not a single metric, but a spectrum of intelligence that informs optimization and verification in real time.

 

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Image by Alina Grubnyak
Image by Ricardo Gomez Angel

Supply Shaping

Taking Back Control from the Algorithmic Default

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The programmatic ecosystem was meant to deliver efficiency, but too often, it delivers disappointment.

Algorithms inside DSPs optimize for cheap reach, not meaningful outcomes. They chase clicks, inflate impressions and reward volume over value.

 

At Spektre, we believe the future of advertising lies not in more automation, but in better orchestration.

That’s what Supply Shaping is all about: reclaiming control over where, how and why your ads are delivered.

Adtech Lab

Where Hypotheses Become Tools

 

Spektre isn’t just a technology platform, it’s an Adtech Lab.

A place where brands, agencies, and platforms bring their biggest questions, suspicions and hypotheses… we turn them into real and testable products.

 

Whether you suspect a supply issue, want to quantify attention differently, or need a new way to score quality, Spektre turns insight into innovation.

 

We build and prototype AI-driven models, data pipelines and custom dashboards that give you clarity and control. Fast.

Image by D koi

Client Stories

Spektre turns signals into understanding. We explore, model and visualize until patterns become products and assumptions become intelligence.

Districtnine

Programmatic campaigns were being diluted by impressions served on low-quality, Made-for-Advertising (MFA) sites: draining spend and eroding performance metrics.

MFA Scoring & Supply Integrity

Spektre partnered with DistrictNine to deploy a proprietary MFA Scoring Model.

By combining contextual entropy analysis, ad-to-content ratios, and behavioral patterns, the model automatically classified supply sources based on intent and quality, not just domain lists.

Results

  • MFA detection accuracy >90%

  • Waste reduction of 22% across programmatic buys

  • Improved attention and engagement rates

  • Transparent, scalable methodology integrated into DistrictNine’s internal tools

Retail Advertiser

The retailer’s programmatic campaigns were overly dependent on default DSP algorithms, resulting in inefficient paths and inconsistent quality.

Supply Path Optimisation 

Using Spektre's Supply Shaping framework, we analysed all active SSP connections and inventory routes through our contextual and attention scoring models.

Low-value paths were de-prioritised, while high quality, high-attention sources were programmatically prioritised within the DSP.

Results

  • 28% reduction in supply-chain hops

  • 1.4× increase in attention per impression

  • Verified improvement in campaign efficiency and transparency

Media Auditor

Advertisers and agencies lacked a consistent, objective framework for defining quality in digital media, beyond viewability or fraud flags. The auditor required an independent, explainable scoring system that could be verified across vendors.

Quality Scoring Framework & Contextual Verification

Spektre developed a multi-dimensional Quality Scoring Model, blending contextual relevance, content integrity, ad density and attention potential.

Scores were benchmarked against market averages and exported via an API for integration into the auditor’s dashboards.

Results

  • Established a standardized quality index across publishers and DSPs

  • Enabled independent verification for advertisers

  • Created a new layer of transparency and accountability

  • Enhanced audit insights with contextual explanations

Programmatic Seller

Traditional curation focuses on packaging, grouping inventory around themes or categories, but rarely connects those  to measurable outcomes.

We went beyond taxonomy-based curation to deliver Outcome Driven Media, ensuring every curated deal was not only brand-safe and high-quality, but demonstrably effective.

Curated Deal Creation

Each impression source was evaluated on contextual relevance, content integrity, attention potential and fraud risk. Then dynamically shaped into curated deals optimised for performance outcomes like engagement, conversions, and brand uplift.

Results

  • 25% higher engagement rates across curated PMPs

  • 19% improvement in attention vs. baseline programmatic deals

  • Verified link between contextual quality and real campaign performance

  • Transparent, explainable scoring embedded within customer's workflow.

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